Pay per meeting B2B lead generation

Qualified sales calls in your diary. Pay only when they happen.

Done-for-you lead generation for B2B companies in the UK and US. We find the right prospects, run your cold email from start to finish and book interested buyers straight into your calendar. No retainer, just pay per meeting.

Weekly statement

Example
Example weekly statement: five meetings, three billed
MeetingDateStatusBilling
Halden LogisticsOperations Director Mon 12 Held Billed
Northgate EngineeringHead of Sales Tue 13 Held Billed
Brightwell PackagingManaging Director Wed 14 No-show Not billed
Arden SystemsChief Operating Officer Thu 15 Held Billed
Kestrel FacilitiesHead of Procurement Fri 16 Disputed within 48h Not billed

Lead generation, done for you

Referrals are unpredictable and hiring a salesperson is slow and expensive. We run your outbound lead generation and appointment setting end to end, so you only show up to the calls.

Lists built around your best clients

We find decision-makers at companies that look like the clients you already win, and verify every email before we send.

Example: a prospect list of four decision-makers, each email marked verified.

Your own sending infrastructure

Separate domains and warmed-up inboxes set up just for outreach, so your main domain is never touched.

Example: three outreach inboxes on separate domains, each passing SPF, DKIM and DMARC checks, with warm-up under way.

AI-personalised campaigns

AI researches every prospect so each email is relevant to their business, written and sent by us.

Example: an email whose opening line mentions the prospect's new depot, underlined to show it was researched.

Replies handled, calls booked

We answer every reply and book interested prospects straight into your diary, synced to your CRM.

Example: a prospect replies "Sounds useful, how does Thursday look?" and the call is booked for Thursday at 11:30.

Book a discovery call

No retainer. Pay per meeting.

From first call to booked meetings

Around three to four weeks from our first conversation to your first qualified meeting.

  1. Week 1

    Discovery call

    We learn who you sell to, what a great client looks like and what a qualified meeting means for you.

    Profile agreed
  2. Week 1 to 2

    Setup and warm-up

    We build your sending infrastructure and prospect lists, set up AI personalisation for your market and warm up the inboxes. This takes 7-10 business days.

    Inboxes warming
  3. Week 3

    Launch

    Campaigns go live. We handle every reply and book interested prospects straight into your calendar. There's nothing for you to manage.

    Campaigns live
  4. Ongoing

    Pay per meeting

    You're billed weekly, only for qualified meetings that actually took place.

    Billed weekly
Book a discovery call

No retainer. Pay per meeting.

No meeting, no fee

Pay per meeting lead generation: you only pay when a qualified meeting actually happens.

How it compares

Autonomo Typical retainer agency Hiring an in-house SDR
Fixed monthly cost None Monthly retainer Salary, tools and management
When you pay Only for qualified meetings held Every month, whatever the results Every month, whatever the results
If a prospect doesn't show You don't pay You still pay You still pay
Personalisation AI-tailored email for every prospect Often templated at volume Manual, limited by time
Time to first meetings Around three to four weeks Varies by agency Months, including hiring and training
Your main email domain Never used Depends on the agency Usually used

Based on common arrangements. Terms vary by provider.

What counts as a qualified meeting

  • A decision-maker at a company that fits the client profile we agree with you
  • They've confirmed interest in what you offer
  • They actually turn up to the call
  • They aren't already a client or in your pipeline
  • You have 48 hours after each meeting to raise a dispute
Book a discovery call

No retainer. Pay per meeting.

FAQs

We've tried cold email or an agency before and it didn't work. Why would this be different?

Most cold email fails for three reasons: generic lists, templated emails and paying a retainer whether anything happens or not. We fix all three. Lists are built around your best clients, every email is researched and personalised, and you only pay when a qualified meeting actually happens.

What's the catch? Why would you work with nothing upfront?

There isn't one. We only get paid when you get value, so we only take on clients we're confident we can book meetings for. That's why we'll tell you honestly on the discovery call if we don't think it'll work for you.

What does done-for-you actually mean?

We run your cold email outbound from start to finish: sending infrastructure, prospect lists, campaigns, replies and booking. There's nothing for you to set up, write, send or chase.

How much does it cost?

It's pay per meeting: a fixed fee per qualified meeting that takes place, with no retainer. We'll go through the exact figure on your discovery call.

How much of my time will it take?

On your side, it's one 30-minute kickoff call. After that, you just turn up to the meetings and close them.

How soon will I get meetings?

Around three to four weeks from our first call to your first qualified meeting. That includes 7-10 business days to set up and warm up your sending domains and inboxes, build your lists and write your campaigns.

What counts as a qualified meeting?

A decision-maker at a company that fits the client profile we agree with you, who has confirmed interest, turns up to the call and isn't already a client or in your pipeline. If a meeting doesn't meet that bar, you have 48 hours to dispute it and it isn't charged.

Will cold email damage my company's domain?

No. We send from separate domains and inboxes set up just for outreach, so your main domain and inbox are never used.

How do you use AI?

AI researches each prospect and personalises every email, so you get relevant outreach at a scale that would take a team weeks by hand. A person still reviews the campaigns and handles every reply.

Is there a contract?

A three-month initial term, then 30 days' notice.

Cold email only. We provide all the tools.

Book a discovery call

No retainer. Pay per meeting.

Let's fill your diary

Book a free 30-minute discovery call. We'll look at who you sell to and tell you honestly whether we can book you qualified meetings. No pressure, no obligation.

  1. Pick a time
  2. Watch a 1-minute video
  3. 30 minute call
  4. Your plan, either way